UAL Level 3 Creative Media Production Year 2 Final Major Project

So this is the end… my last project with my class. This is Bittersweet….

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UAL Level 3 Extended Diploma in Creative Media Production & Technology.

Assignment Brief

 

Assignment Title FMP: Here we go!

 

Unit No(s) & Title Unit 13: Extended project in creative media production
Assignment Leader David Carter and Greg Mullins
Date issued 26th April 2016
Hand in dates

*Work can come in before deadlines, but not after*


Project Proposal hand in: Friday 29th April 2016
Research folder hand-in: Friday 6th May 2016

Pitch hand in: Week ending 13th May 2016

Production hand-in: Week ending Friday 10th of June 2016

Absolute deadline: L3 year 2 FMP Evaluation 17th June 2016

 

Learning Outcomes: At the end of the unit the learner will:

 

1.     Be able to initiate and develop a creative media production project proposal.

2.     Be able to use research, analysis and evaluation to develop solutions for a creative media production project.

3.     Be able to solve practical, theoretical and technical problems in a creative media production project.

4.     Be able to plan, organise and produce a creative media production project.

5.     Be able to use practical methods and skills in a creative media production project.

6.     Be able to use evaluative and reflective skills in the production of a creative media project.

7.     Be able to present a creative media production project.

Unit(s) covered

This project is for unit 13

 

Content

To provide an opportunity for students to engage in an extended activity related to their discipline of choice. The unit will enable students to take responsibility for their learning by responding positively to the greater opportunities for individual expression and creativity afforded, and to demonstrate their achievement through proposing and realising a project which integrates the skills, knowledge and understanding acquired throughout the course.

Project Brief

 

As this is your Final Major Project for this course, this is a chance for you to exercise a degree of freedom within your creative output, are asked to consider your strengths within the projects carried out to date and look to play to both what you have found enjoyable as well as what you have found you have a natural ability or flair for. You will document this with a 500 word project proposal. This is the project where you can really show off what you have learned in addition to making a product that supports your future progression.
There are themes (individual words) for this project detailed later however should you feel that you would like to develop your own theme, then it could be agreed with your tutors. The ‘off-the-shelf’ themes are: Travel, Consumerism, Food, Summer, Health, Fashion, Beauty.

The outputs for your products are either:

 

·       a). The Film route: A ‘short’ film (either a narrative story, or a documentary piece).
Your piece must be between 10 and 15 minutes duration and include titles.

 

·       b). A series of short videos that link together: in a format befitting of ‘new media’ output.

 

·       c). A feature (1 minute) advertisement: designed to be broadcast during an advert break on UK television or the internet, for example at the beginning of a clip on youtube.

 

·       d). Design / Journalism: A magazine, not more than 12 pages in total but must include the expected codes and conventions of a pre-determined output specific to your Design Brief.

 

 

For this project, there is also an FMP Action Plan (on moodle) which will serve as a daily diary documenting your activity and as a guide to the timeline for your project as a whole.

 

This is a self-led unit and emphasis is placed on you, as the producer, to be responsible for your project planning and time management, the first stage of this is a Project Proposal (on moodle).

 

There is no re-submission for this project so it is essential that you meet the deadlines on time, as always, it is advised for you to make regular back-ups of your work in case of loss of data.

 

 

Assessment criteria Tasks and Criteria

 

 

1.1

Use critical and contextual perspectives to initiate a creative media production project proposal.

 

1.2

Use analysis and evaluation to clarify and develop ideas for a creative media production project proposal.
 

2.1

Use research to support the development of a creative media production project.

 

We begin this project with a Project Proposal, this is a 500 word document which needs to address self-analysis of progress and achievement to date, project concept and rationale and discussion of how the project will be reviewed and evaluated.

There is a guidance sheet to assist with your Proposal.

 

Submission checklist:

1.     Project Proposal

 

Research:

From here we begin researching into your chosen idea and context – good research creates good products.

Start a Research Log, available on moodle.

 

You must carry out both primary and secondary research.

What you research into, and how much you choose to do, is your decision, but it is expected to be a significant, concentrated effort and must be relevant – similar products, audience, codes and conventions, output, etc.

Your commentary section should relate directly to the idea of your product.
All secondary research must be highlighted and annotated and added to the research section in your folder.

The research section is a very important aspect of the project.
It is important to remember to approach your research with clear intentions and a professional attitude. Take time to develop effective research and ensure that you are positively impacting upon both the product and yourself.

Do not solely rely on class-time alone as this will not provide the time for significant investigation.

 

After research has been completed you need to create a word processed evaluation where you will consider:

 

1.     How has the research helped or guided you?

2.     What areas would you spend more time researching on and for what reasons?

3.     What issues did your research bring up in respect to your project and how will you deal with them?

 

Submission checklist:

1.     Research Log which will act as your bibliography.

2.     Evaluation of research.

 

To achieve a merit you will need to conduct research to a high standard. This will include a wide range of research that is in depth. You will carry out more than one process of research in order to develop your creative media project.
The evaluation will include sound analytical comments and reflect effectively on the research you conducted.

To achieve distinction you will carry out research to a very high standard. This will include a wide range of research that is very in depth. All routes to research will be exhaustive and valid.
The evaluation will be detailed and points will have been developed with analytical and critical consideration.

2.2

Use analytical and evaluative skills to develop creative solutions to realise a media production project.

 

 

 

3.2

Solve theoretical problems within a creative media production project.

 

4.1

Demonstrate the ability to plan, organise and produce a creative media production project within an agreed timeframe.

 

 

 

6.2

Use evaluative and reflective skills to make decisions for a creative media production project.

 

 

 

 

 

Pitch:

For this task you will need to develop the concept of your selected project. Once you have decided upon your pathway and product, you should begin developing this through mind maps which you will add to your folder in the development section. You need to create at least two separate and distinct ideas that could be your final product.

You will then choose one of the two ideas and develop a pitch for it. Your pitch which will be supported by PowerPoint and needs to cover the following:

 

1.     Synopsis (explaining the idea / what is involved)

2.     Aims of the project

3.     Target Audience and Appeal (primary and secondary)

4.     Project Schedule (pre, pro and post / evaluation)

5.     Inspirations / influences / similar products

6.     How it is representative of your subject

7.     Potential problems and contingencies

8.     Summary of important findings from research

 

You will be allocated a time slot for your (recorded for external moderation) pitch, this will take place under a professional and formal environment and as such requires you to rehearse and dress appropriately for the occasion.
It is important to remember that pitching is a common and popular process in the media industry, so approaching this with professionalism and dedication is vital.

 

Submission Checklist:

1.     Pitch – with PowerPoint detailing points 1-8 above.

2.     Two mind maps for separate ideas presented and added to folder.

 

To achieve a merit you will need to develop and conduct your pitch to a high standard. This will include well-considered information that reflects your idea effectively.

You will respond to questioning with confidence and also be able to deliver the content of the presentation with clarity and flair.

 

To achieve a distinction you will need to develop and conduct your pitch to a very high standard.

All information will be valid, relevant and accurate. The approach to the pitch will be nothing short of professional and your response to questioning will be sound and effective.

 

3.1

Solve practical and technical problems within a creative media production project.

 

 

4.1

Demonstrate the ability to plan, organise and produce a creative media production project within an agreed timeframe.

 

Management of self and contributing partners.

 

Pre-production:

If successful, your project will be ‘green-lighted’ – you are ready to start the pre-production stage.

The work required for submission will vary depending on the pathway you have selected, however the production / post production phases cannot start until the Pre-production paperwork has been ‘signed-off.

 

 

·       TV / Film route, New Media & Advert route:

Paperwork could include: treatment sheet, script, location ‘recces’, storyboards, budget control, equipment booking, evidence of studio booking, talent and / or location release forms, evidence of production meetings (Agendas) and communication trails (emails / phone calls), test shoots or testing and health and safety; risk assessment; legal and ethical considerations impacting production.
 

·       Design / Journalism route:

Paperwork must include a Design Brief (available on moodle), discussion of typography and images to be used, test printing or testing, mock ups of design, drafts of copy. Other paperwork could include budget control, equipment booking, evidence of studio booking, talent and / or location release forms, schedule, legal and ethical considerations, evidence of meetings and communication trails, health and safety; risk assessment; legal and ethical considerations impacting production.

 

This process is again very important to the success of your project and product. You will need to develop the work during this stage with as much professionalism as possible.

 

 

Submission Checklist:

1.     Pre-production paperwork to include relevant planning documentation outlined above.

 

To achieve a merit you will need to develop your planning to a high standard. This will include well-developed paperwork that reflects the production’s approach and purpose.

Work will be maintained with care and attention.

 

To achieve a distinction you will need to develop plans to a very high standard. This will include all paperwork to be of near professional standards as well as relevant and accurate. Planning will go beyond what is required for merit criteria and contain well-made decisions to include other documentation to help achieve the product.

 

 

3.1

Solve practical and technical problems within a creative media production project.

 

4.1

Demonstrate the ability to plan, organise and produce a creative media production project within an agreed timeframe.

 

5.1

Demonstrate the exploration, adaptation and application of practical methods and skills in the realisation of a creative media production project.

 

6.1

Maintain evaluative and reflective records of the development and production of a creative media project.

 

 

Production and post-production:

With pre-production now complete, you need to begin the creation of your product. The production and post-production stages will vary for each pathway.
Continue updating your FMP Action Plan as this will be used to document the processes, skills and progress you make through the project, as well as used to measure your working practice.

 

You will need to complete an entry for every day you work on the project. Even if your activity for one day is only a few hours, this is still to be considered a day for entry.

In the top section of your Action Plan, you need to detail what you have planned, in the Evaluation sections underneath, examples of things to consider for each entry are:

 

1.     What was achieved during the day?

2.     How well did you work?

3.     What problems did you face and how did you over-come them?

4.     What skills did you learn or develop?

 

Note: You may want to include images of you working during the different stages to add to your blogs – remember this looks great should you be interviewing for jobs or further study programs in the future, just remember to take pictures at various stages of Pre-production, Production / Post production.

 

All final products need to be submitted as electronic versions, however should you also wish to supply hard copies of the Design / Journalism or Photography pathway, then these would be welcomed too.

 

Note: Any hard copies submitted will remain the property of the college and be used by the Awarding Body (UAL) so it is advised that you keep a personal copy too.

 

Submission Checklist:

 

1.     Completed FMP Action Plan (digital).

2.     Final product as a digital copy exported ready for playback *and a printed version (if desired for Design / Journalism route*.

 

To achieve a merit you will need to carry out work to a high standard. Production / post production work will be handled with care and will also demonstrate a level of flair and ability beyond the pass criteria.

You will also follow the correct procedures for health and safety.

 

To achieve a distinction you will work to a very high standard.

This will include appropriate procedures and a dedication beyond merit criteria with a demonstrated level of professionalism.

 

 

7.1

Explore strategies to present a creative media production project.

 

7.2

Present a creative media production project to a specified audience.

 

 

Presentation and Evaluation:

 

Now you have completed production and post-production you can begin to evaluate your output and think of ways to engage with your audience. All work will be screened or presented to allow an opportunity for peer feedback.

 

As your outputs will be different, you will need to think about how you could present your work to a wider audience too, this is the second from last section in your final evaluation.

 

Reflection is essential to aid improvement.

 

Your evaluation will be a detailed account of the 3 stages of your production.
1. Researching and Developing.
2. Pitching.
3. Production / Post production.

 

Re-read through your FMP Action Plan to assist your memory of the various activities you have conducted to complete your product, then create your evaluation. As this is your last evaluation, so it is important to push yourself as much as possible and include as much critical and analytical perspective as you are able to.

 

The areas of consideration for the evaluation are:

 

1.     Personal thoughts on the final product

2.     How well did you work during the project and why?

3.     What new skills have you learnt and what existing skills have you developed?

4.     Respond to the peer feedback of your product.

5.     How effective is the product for its intended audience and why?

6.     What would you go back and change or improve upon and why?

 

Note: This evaluation needs to be submitted as a typed, word processed (spell-checked) and printed document.

Submission checklist:

 

1.     Final Evaluation detailing the 3 stages of production and consideration to audience reception and feedback.

 

To achieve a merit you will need to complete the evaluation to a high standard. There will be an inclusion of examples to support your comments and your comments will be analytical.

 

To achieve a distinction you will need to reflect upon the agreed criteria with a critical outlook.

The discussion will be extensive and almost free of errors relating to punctuation, grammar and syntax.

 

 

English, Maths and ICT

 

 

English: Researching and presentation, reading skills, scripting writing, following spoken tutorial / learning, speaking and listening, open ended questioning, reflection and evaluation.

Maths: Research activities, budgeting time throughout the project, budget control sheets in pre-production, using linear timelines within software.

IT: Internet research, industry specific software for photographic, video-editing, animation techniques, compositing text and pictures to create presentation materials.

 

Work you must submit

(brackets indicate as to whether it is individual or group)

 

Student to ü when complete

Project Proposal.
(Individual).

 

Your research folder with evidence of both primary (your own research) and secondary research (carried out by others) secondary research must be printed, highlighted and annotated. The last page of your research folder is your evaluation of all research activities. (Individual).

 
 

Your completed (Delivered) PowerPoint outlining your project proposal: Pitch.
Your two mind maps added to folder.
(Individual).

 

 
 

Your pre-production paperwork (added to folder) specific to your output. (Individual).

 
 

Your completed (digital) FMP Action Plan. (Individual).

 

 
 

Your completed FMP product in a format ready for display.

(Individual).

 
 

Your word processed (spell-checked) evaluation as a printed version. (Individual).

 

 

 

 

Assignment prepared by:

 

David Carter Date: 18/04/2016
Internally verified by:

 

Brendan Cumberbirch Date: 19/04/2016

Final Major

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