Audience Profiling.

Mainstream Media

The Guardian: 

The Guardian has an ABC1 demographic, they write for the middle-aged and middle-class. Although their online publications are set for the youth. The Guardian lean toward Liberal. Topical issues and their international stories work well with their artsy feel and support the view that it is a paper For the people.

Independent Media

Attitude magazine:

Attitude magazine is for gay men who are fashion-conscious with high income inspirations .Their demographic is ABC and mostly their readers are between twenty and thirty. It is a lifestyle magazine that whilst providing exclusive interviews with celebrities and articles on fashion, they also publish News on Gay topics and real life stories like male rape. They publish topical reporting and social campaigning.

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